Six buttons, zero clicks

1 · The crime

What goes wrong

A dental clinic's homepage has six buttons in a row, all the same size and colour: Book, Call, Email, Prices, Team, Directions. Visitors hesitate, and many leave without pressing any.

2 · The law

One main action per screen.

• Every page should have one main action, the thing you most want visitors to do.
• Make that action the most visible element: colour, size and position.
• Remove obstacles: hidden prices, long forms, broken booking, replies that take days.

3 · The tool

Check it yourself, for free

• The squint test: blur your eyes or a screenshot. Does the main button still stand out?
• A stopwatch: time how long it takes a friend to book or contact you.
• Your analytics: which page do people leave from most?

4 · The fix

Step by step

1. Pick one main action per page and give it the brand colour.
2. Turn secondary actions into quiet links.
3. Cut forms down to the fields you really need.
4. Show prices or a starting price; it builds trust and filters enquiries.