The link to nowhere

1 · The crime

What goes wrong

You click "Book now" and land on "Page not found". You try the contact form and it says "temporarily unavailable". The footer still links to a social network that closed years ago.

2 · The law

One broken link makes people doubt everything else.

• Broken links, forms and images signal an abandoned site, even when the business is thriving.
• The most damaging breakages are on money paths: booking, buying, contacting.
• Things break silently, so checking has to be a routine.

3 · The tool

Check it yourself, for free

• Dead Link Checker (deadlinkchecker.com) or W3C Link Checker for a full site scan.
• Your own test booking or test message once a week.
• Your browser console (F12) to spot images and scripts that fail to load.

4 · The fix

Step by step

1. Scan the site for broken links and fix or remove each one.
2. Send a test through every form and confirm it arrives.
3. Remove links to platforms you don't use any more.
4. Add a monthly reminder to repeat these checks.