Untitled in search

1 · The crime

What goes wrong

Someone searches for a bike repair shop nearby. One result is titled "Untitled document". Nobody clicks it, even though it's the closest shop.

2 · The law

Your page title is your shop sign in Google.

• The page title appears in search results and browser tabs: it should say who you are, what you do and where.
• The meta description is the sentence under the title in search results; without it, search engines pick random text.
• Each page needs one clear main heading (h1) that matches what people searched for.

3 · The tool

Check it yourself, for free

• Search for your business name and look at how your result appears.
• WebPo's free site checker for title, description and headings.
• Google Search Console (free) to see which searches show your site.

4 · The fix

Step by step

1. Write a title of about 50 to 60 characters: "Business name · What you do in Place".
2. Write a meta description of one or two sentences, about 150 characters.
3. Use one h1 per page and h2s for sections.
4. Give every page its own title; don't repeat the homepage title everywhere.